About Us

Nyssa is a movement. Led by women just like you: women who believe in a better way. For themselves and others. Women who know that women thrive in the company of women. In the companies of women.

Our journey starts with illuminating the reality of what happens in the first few months after giving birth: the Fourth Trimester. It’s a raw, wild, magnificent, tender time of transformation. And many of us do not have the support we need, when we need it most. We need more dialogue. More awareness. More empathy. When the stakes are raised, we need beautifully designed products that rise to meet them.

Nyssa is here to redefine the landscape of the Fourth Trimester. To enable ease and efficiency so that you can get back to feeling your same-yet-different best and be present in the moments that matter most, during that most transformative of times—whether that means enjoying your family, taking a walk outdoors, engaging in the activities you love, going back to work and everything in-between. 

Nyssa. Go Fourth™

Eden Laurin

Co-Founder, Chief Executive Officer

After establishing a career in international non-profit food banking, Eden became Managing Partner of award-winning bar, The Violet Hour, and was responsible for the development and launch of a successful retail line under the Violet Hour brand. As Co-Founder and Director of the cocktail consultancy, 10 Inc., she inspires and leads international bar programs from Chicago to Guatemala. Eden is also Founder and Director of The Drinking Fountain, a global clean water initiative that links the culinary world with those in need. In her downtime, Eden takes photographs, plays with her son Bo and listens to her partner Robby's music. 

Aubrey Howard

Co-Founder, Chief Marketing Officer

With an academic background in information sciences, printmaking, literature, and project management, Aubrey's professional journey began in New Orleans. As Co-Founder and Creative Director of the cocktail consultancy, 10 Inc., she has deep expertise in developing creative concepts that are rooted in history and a strong sense of story. Having grown up in a rural part of the Midwest, Aubrey takes deep joy in connecting with the small miracles of nature, but would happily end every day with a big, heavy book propped on her legs while munching on popcorn. These days, under the tutelage of her toddler son, she has also become a great expert on the names and jobs of a wide variety of construction equipment and emergency vehicles.

Mia Clarke

Co-Founder, Chief Brand Officer

Born and raised in the U.K., Mia spent her formative years touring the world in the British rock band, Electrelane, sharing stages with the Beastie Boys, Fugazi and Arcade Fire. A former journalist, she covered music for a wide range of international publications and institutions including The Wire, Pitchfork, and the Chicago Symphony Orchestra. She also co-edited a book, The Art of Touring, about musicians' lives on the road. A third career in creative strategy and copywriting led her to create assets for some of the world's biggest brands. When she's not working on Nyssa, Mia loves traveling, Russian literature and going on adventures with her daughter, Neva.

Ellen Kellogg

Chief Strategy Officer

After nearly a decade in the corporate sector helping large, multinational brands evolve their identities and creatively and strategically think about growth, Ellen has shifted focus to more early stage companies. She is an independent growth strategy consultant to clients in a variety of industries including food & beverage, wellness, retail, and the modern edge of women’s wellbeing that Nyssa so passionately occupies. She is a graduate of the Kellogg School of Management with a focus in Marketing and Entrepreneurship. Although she’s trained to think like a marketer and brand builder, she has the heart of an entrepreneur (she's never met a hurdle she won’t try to overcome!). Ellen joined our Board of Directors in 2018 and has brought her energy and talents to Nyssa from the start. Her two children, Meryl and Charlie, are part of the 'Kids of Nyssa' fold and are credited with some of Nyssa HQ’s earliest pieces of artwork. 

Melania Lonchyna

Board Advisor

Melania is an investor, advisor, and experienced operator of ecomm/tech companies. She currently runs an advisory firm expert in ecomm operations, digital strategy & execution, revenue growth. Previously, Melania was part of the senior leadership team that was responsible for Jet.com’s $3.3 billion acquisition by Walmart — one of the largest strategic e-commerce exits to date. She joined the business pre-launch as a VP of JetDirect, Jet’s first party consumable business across Baby, Pet, Grocery, Household and Health & Beauty. Melania came to Jet from VC-backed consumer startup, Bark & Co. As GM, she was responsible for revenue and operations of their subscription business, BarkBox, and launched the e-commerce and private label business, BarkShop. Melania started her career in the financial sector, spending five years at Goldman Sachs as Vice President and Head of the Endowment and Foundation practice for the $50 billion Global Portfolio Solution Group. She arrived there from Charles Schwab, where she worked directly for the executive team, focusing on corporate strategy and business development. Melania has also worked in retail and merchandise operations, holding various strategy and operations roles at Gap Inc. and Gymboree Co. in San Francisco. A Chicago-native, Melania received a B.A. in International Relations, magna cum laude, from Tulane University and her MBA from the Stanford Graduate School of Business.

Jordan Tepper

Board Advisor

Jordan Tepper is the co-founder of Apologue Spirited Liqueurs. After graduating with his MBA in Marketing and Entrepreneurship from the University of Chicago-Booth, Jordan joined The Boston Consulting Group. At BCG, Jordan focused primarily on growth and go-to-market strategies for CPG companies, as well as Social Impact projects for Chicago entities. Jordan also works with Cleveland Avenue, a food & beverage focused venture firm in the West Loop. Jordan currently serves on the Auxiliary Board of the Good Food Accelerator. In his spare time, Jordan volunteers with Plant Chicago and Advocates for Urban Agriculture, and chills with his wife, young son, and dog, as they currently await their second child in Summer 2020.

Nyssa Advisors

Dr. Laura Laursen, OBGYN

A graduate of Northwestern University Feinberg School of Medicine, Laura is currently a practicing OB-GYN at Rush University Medical Center. She lends her professional and personal perspective as a member of Nyssa’s Board of Advisors. She lives with her husband and baby daughter, Margot.

Dr. Rupa Mahadevan, Pediatrician

A pediatrician with a passion for postpartum care and the impact that new parenthood has on parents and babies, Rupa lends her expertise to Nyssa as a member of our Board of Advisors. She graduated from George Washington University School of Medicine.

Jeanine O’Toole, Postpartum Doula
Jeanine is a postpartum doula with Birthways Chicago, Inc. A member of our Board of Advisors, she has a strong foundation and deepening knowledge around women’s wellbeing, newborn safety and development, and lactation support.

Nikki Lively, Emotionally-Focused Couples Therapist
A certified emotionally-focused therapist and Clinical Director of the Transitions to Parenthood Program at the Family Institute at Northwestern University, Nikki lends Nyssa her unique perspective on adjusting to parenthood as a member of our Board of Advisors.